The Long Tail by Chris Anderson
Why the Future of Business is Selling Less of More
This insightful book explores how the internet and digital marketplaces have transformed the economics of selling goods and services, shifting focus from a few blockbuster hits to a vast array of niche products. It delves into the concept of the "long tail," where the collective market for less popular items can rival or even surpass the market for bestsellers. By examining the impact of unlimited shelf space and the democratization of production and distribution, the book highlights how businesses can thrive by catering to diverse consumer interests and leveraging the power of niche markets.
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- Published
- 2006
- Nationality
- American
- Length
- Medium
- Pages
- 240-270
- Original Language
- English
- Avg User Rating
-
(3.5)
- Alternate Titles
- None
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