The Winner Effect by Ian H. Robertson
The Neuroscience of Success and Failure
This book delves into the fascinating world of neuroscience and psychology to explore how winning and losing can profoundly affect the human brain and behavior. It examines the "winner effect," a phenomenon where winning increases testosterone levels, enhancing confidence and performance, potentially leading to a cycle of success. The narrative weaves through various fields, from sports to politics, illustrating how power and success can alter brain chemistry, influencing decision-making and risk-taking. The book also highlights the potential pitfalls of this effect, offering insights into how individuals and societies can harness its benefits while mitigating its risks.
- Published
- 2012
- Nationality
- British
- Length
- Medium
- Pages
- 304
- Original Language
- English
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- Alternate Titles
- None
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