Designing Brand Identity by Alina Wheeler
An Essential Guide for the Whole Branding Team
This comprehensive guide serves as an essential resource for anyone involved in the branding process, offering a step-by-step approach to creating and maintaining a strong brand identity. It delves into the strategic and creative aspects of branding, providing insights into the latest trends and best practices. The book is structured around a five-phase process, covering topics such as research, design, implementation, and brand management. With real-world examples and case studies, it equips readers with the tools and knowledge needed to build a compelling and cohesive brand that resonates with audiences.
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- Published
- 2003
- Nationality
- Unknown
- Length
- Medium
- Pages
- 320-350
- Original Language
- English
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