Pitch Anything by Oren Klaff
An Innovative Method for Presenting, Persuading, and Winning the Deal
This book offers a revolutionary approach to pitching ideas and securing deals by leveraging neuroscience and psychology. It introduces the STRONG method, which stands for Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint, and Getting a Decision. The author emphasizes the importance of controlling the frame of the conversation, engaging the audience's attention, and creating a sense of urgency and value. By understanding how the human brain processes information, readers are equipped with strategies to effectively communicate their ideas and persuade others in high-stakes situations.
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- Published
- 2011
- Nationality
- American
- Length
- Short
- Pages
- 240-260
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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