Managing The Development Of New Products by Milton D. Rosenau Jr.
This comprehensive guide delves into the intricacies of product development, offering a structured approach to managing the entire lifecycle from conception to market launch. It emphasizes the importance of cross-functional collaboration, strategic planning, and effective communication to ensure successful product outcomes. The book provides practical tools and methodologies to navigate the complexities of innovation, addressing common challenges and offering solutions to streamline processes, reduce risks, and enhance team productivity. It serves as an essential resource for professionals seeking to optimize their product development strategies and achieve competitive advantage in the marketplace.
- Published
- 1988
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
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- Alternate Titles
- None
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