Business Model Generation by Alexander Osterwalder
A Handbook for Visionaries, Game Changers, and Challengers
This book serves as a comprehensive guide for innovators, entrepreneurs, and business leaders looking to design and implement innovative business models. It introduces the Business Model Canvas, a strategic management tool that provides a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. Through a blend of practical exercises, real-world examples, and engaging visuals, the book encourages readers to systematically understand, design, and differentiate their business models in a rapidly changing market landscape.
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- Published
- 2010
- Nationality
- Unknown
- Length
- Medium
- Pages
- 280-300
- Original Language
- English
- Avg User Rating
-
(4.5)
- Alternate Titles
- None
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