Marketing Warfare by Al Ries
How to Use Military Principles to Develop Marketing Strategies
In this strategic guide to marketing, the authors draw parallels between military warfare and business competition, emphasizing the importance of understanding the competitive landscape to succeed in the marketplace. They introduce the concept of marketing as a battle, where companies must adopt offensive, defensive, flanking, or guerrilla strategies based on their market position and the strength of their competitors. By analyzing historical business successes and failures, the book provides actionable insights and tactics for businesses to gain a competitive edge and secure their market position.
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- Published
- 1986
- Nationality
- American
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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