The Pdma Handbook Of New Product Development by Milton D. Rosenau Jr.
The Complete Guide to New Product Development
This comprehensive guide serves as an essential resource for professionals involved in the creation and management of new products. It offers a detailed exploration of the entire product development process, from initial concept to market launch, emphasizing best practices and innovative strategies. The handbook integrates insights from industry experts, providing practical tools and methodologies to enhance efficiency and effectiveness in product development. It also addresses the challenges and complexities faced by organizations, offering solutions to foster creativity, collaboration, and successful project execution.
- Published
- 1996
- Nationality
- American
- Length
- Moderate
- Pages
- 400-500
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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