New Products Management by C. Merle Crawford
This comprehensive guide delves into the intricacies of managing new product development, offering a strategic framework that integrates marketing, design, and engineering perspectives. It emphasizes the importance of understanding consumer needs, fostering innovation, and implementing effective project management techniques to bring successful products to market. Through a blend of theoretical insights and practical applications, the book equips readers with the tools to navigate the complexities of product lifecycle management, from ideation to commercialization, ensuring alignment with organizational goals and market demands.
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- Published
- 1983
- Nationality
- American
- Length
- Long
- Pages
- 600-700
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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