Product Development For The Service Sector by Robert Cooper
How to Achieve Profitable and Sustainable Development
This insightful guide delves into the intricacies of developing new services, offering a comprehensive framework tailored specifically for the service sector. It emphasizes the importance of a structured approach to innovation, highlighting key stages such as idea generation, concept development, and market testing. The book provides practical tools and techniques to enhance the efficiency and effectiveness of service development processes, ensuring that new offerings meet customer needs and drive business growth. With real-world examples and case studies, it serves as an invaluable resource for professionals seeking to navigate the challenges of service innovation.
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- Published
- 1999
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
- Avg User Rating
-
(2.0)
- Alternate Titles
- None
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