Portfolio Management For New Products by Robert Cooper
Aligning Projects with Business Strategy
This insightful guide delves into the intricacies of managing a portfolio of new products, offering a strategic framework to optimize innovation and maximize returns. It emphasizes the importance of aligning product development with business objectives, balancing risk and reward, and ensuring resource allocation is efficient and effective. Through practical tools and real-world examples, the book provides a comprehensive approach to evaluating potential projects, prioritizing them based on strategic fit, and continuously monitoring their progress to ensure they contribute to the overall growth and success of the organization.
- Published
- 1997
- Nationality
- Unknown
- Length
- Moderate
- Pages
- 400-450
- Original Language
- English
- Avg User Rating
-
(2.0)
- Alternate Titles
- None
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