The Market Research Toolbox by Edward F. McQuarrie
A Concise Guide for Beginners and Professionals
This comprehensive guide serves as an essential resource for anyone involved in market research, offering a practical approach to understanding and applying various research techniques. It demystifies complex concepts and provides clear, step-by-step instructions on how to conduct effective market research, from designing surveys to analyzing data. The book emphasizes the importance of choosing the right tools for specific research needs and includes real-world examples to illustrate key points, making it an invaluable tool for both beginners and experienced professionals seeking to enhance their research skills.
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- Published
- 1996
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
- Avg User Rating
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(1.0)
- Alternate Titles
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