Vartotojų Visuomenė by Jean Baudrillard
Myths and Structures
This insightful work delves into the intricacies of consumer culture, exploring how modern society is driven by the relentless pursuit of consumption and the symbolic meanings attached to goods. It critiques the way individuals are defined by their purchasing habits and how commodities have become central to identity formation. The book examines the pervasive influence of advertising and media in shaping desires and the illusion of choice, ultimately questioning the authenticity of human experiences in a world dominated by materialism and superficial values.
- Published
- 1970
- Nationality
- French
- Length
- Short
- Pages
- 200-250
- Original Language
- French
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- Alternate Titles
- - The Consumer Society: Myths and Structures
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