Content Strategy For The Web by Kristina Halvorson
Mastering the Art of Content Strategy
This insightful guide delves into the essential principles of creating and managing effective web content. It emphasizes the importance of strategic planning and organization, advocating for a holistic approach that aligns content with business goals and user needs. The book provides practical advice on conducting content audits, developing editorial calendars, and establishing governance frameworks to ensure consistency and quality. Through real-world examples and actionable steps, it empowers professionals to craft meaningful, user-centered content that enhances the overall digital experience.
Purchase from
Bookshop.org
- Published
- 2009
- Nationality
- American
- Length
- Short
- Pages
- 200-250
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
This book is not currently on any lists.