Blue Ocean Strategy by W. Chan Kim
How to Create Uncontested Market Space and Make the Competition Irrelevant
This groundbreaking business book introduces the concept of "blue oceans," which are untapped market spaces ripe for innovation and growth, contrasting them with "red oceans," where fierce competition leads to a saturated market. It provides a systematic approach to making the competition irrelevant by creating new demand and breaking away from the traditional competitive strategies. Through a series of analytical tools and frameworks, the book guides readers on how to reconstruct market boundaries, focus on the big picture, and align their entire organization towards achieving differentiation and low cost simultaneously, ultimately fostering a leap in value for both the company and its customers.
- Published
- 2005
- Nationality
- Unknown
- Length
- Medium
- Pages
- 240-300
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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