Subprime Attention Crisis by Tim Hwang
Advertising and the Time Bomb at the Heart of the Internet
In this insightful exploration, the author delves into the precarious world of digital advertising, drawing parallels between the current state of online ad markets and the subprime mortgage crisis of 2008. The book argues that the digital advertising ecosystem is built on shaky foundations, with inflated metrics and questionable data practices that could lead to a significant economic fallout. Through a blend of rigorous analysis and compelling narrative, the author raises critical questions about the sustainability of the internet's primary business model and urges a reevaluation of how attention is commodified in the digital age.
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- Published
- 2020
- Nationality
- American
- Length
- Short
- Pages
- 150-200
- Original Language
- English
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