The Korean Wave by Korean Culture and Information Service
A New Pop Culture Phenomenon
This insightful book delves into the global phenomenon known as the "Korean Wave," exploring how South Korea's cultural exports, including music, television dramas, films, and fashion, have captivated audiences worldwide. It examines the strategic efforts by the South Korean government and entertainment industry to promote and sustain this cultural movement, highlighting the impact of digital platforms and social media in spreading Korean pop culture. The book also discusses the economic and social implications of this cultural surge, offering a comprehensive analysis of how South Korea has successfully positioned itself as a cultural powerhouse on the global stage.
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- Published
- 2011
- Nationality
- Korean
- Length
- Short
- Pages
- 200-250
- Original Language
- Korean
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