The Soft Power Of The Korean Wave by Youna Kim
Unpacking Korean Pop Culture in East Asia and Beyond
This insightful exploration delves into the global phenomenon of the Korean Wave, examining how South Korea has harnessed its cultural exports to wield significant soft power on the international stage. Through a comprehensive analysis of K-pop, Korean dramas, and other cultural products, the book highlights the strategic use of media and entertainment to enhance national image, foster cultural diplomacy, and influence global audiences. It underscores the transformative impact of cultural globalization and the intricate interplay between media, culture, and politics in shaping perceptions and fostering cross-cultural connections.
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- Published
- 2013
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
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