Hallyu 2.0 by Sangjoon Lee
The Korean Wave in the Age of Social Media
This insightful work delves into the dynamic evolution of the Korean Wave, or Hallyu, exploring its expansion beyond traditional media into the realms of digital technology and global culture. It examines the strategic interplay between government policies, media industries, and fan communities that have propelled Korean pop culture to unprecedented international prominence. Through a collection of essays, the book provides a comprehensive analysis of how digital platforms and transnational collaborations have reshaped the landscape of Korean cultural exports, offering a nuanced understanding of the socio-cultural and economic impacts of this global phenomenon.
- Published
- 2015
- Nationality
- Unknown
- Length
- Medium
- Pages
- 300-350
- Original Language
- English
- Avg User Rating
-
(3.0)
- Alternate Titles
- None
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