Marnie Sellick takes a job at the coveted beauty brand rytuał and is drawn into the glamorous world of its charismatic founder, Luna Peters. As she grows closer to Luna and the all-female staff, Marnie becomes entangled in the brand’s seductive, cult-like culture and must confront how far she’ll go for belonging, beauty, and identity.

A clear-eyed analysis of how fossil-fuel interests and allied actors have shifted from outright denial to a subtler campaign of delay and diversion—promoting individual blame, sowing doubt, greenwashing, doomism, and narrow techno-fix narratives—to block meaningful policy; the book exposes these tactics, explains why focusing solely on personal choices is insufficient, and calls for defending climate science, countering misinformation, and pursuing systemic political and economic solutions (strong regulation, public investment in clean energy, and mass civic engagement) to achieve real emissions reductions.