Nir Eyal

Nir Eyal is an author and speaker known for his work on behavioral design and habit formation. He is best known for his books 'Hooked: How to Build Habit-Forming Products' and 'Indistractable: How to Control Your Attention and Choose Your Life.'

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. Indistractable

    How to Control Your Attention and Choose Your Life

    The book explores strategies to help individuals overcome distractions and enhance focus in an increasingly attention-demanding world. It delves into the psychological triggers that lead to distraction and provides practical techniques to manage external and internal triggers. By understanding the root causes of distraction, setting clear intentions, and creating a conducive environment, readers can reclaim control over their attention and time. The book emphasizes the importance of aligning actions with values and offers actionable insights for improving productivity and achieving personal and professional goals.

  2. 2. Hooked

    How to Build Habit-Forming Products

    This insightful book delves into the psychology behind habit-forming products, offering a comprehensive framework for understanding how successful companies create products that captivate users. It introduces the "Hook Model," a four-step process comprising trigger, action, variable reward, and investment, which companies use to encourage user engagement and build habits. By examining real-world examples and providing actionable insights, the book empowers entrepreneurs and product designers to create products that not only meet user needs but also foster long-term engagement and loyalty.