Hooked by Nir Eyal
How to Build Habit-Forming Products
This insightful book delves into the psychology behind habit-forming products, offering a comprehensive framework for understanding how successful companies create products that captivate users. It introduces the "Hook Model," a four-step process comprising trigger, action, variable reward, and investment, which companies use to encourage user engagement and build habits. By examining real-world examples and providing actionable insights, the book empowers entrepreneurs and product designers to create products that not only meet user needs but also foster long-term engagement and loyalty.
- Published
- 2014
- Nationality
- American
- Length
- Medium
- Pages
- 256
- Original Language
- English
- Avg User Rating
-
(2.8)
- Alternate Titles
- None
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