Ulrich Bröckling
Ulrich Bröckling is a German sociologist known for his work on the sociology of risk, governmentality, and the concept of the 'entrepreneurial self'. He has contributed significantly to the understanding of how neoliberal ideologies shape individual and collective identities.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. The Entrepreneurial Self
Fabricating a New Type of Subject
This insightful work delves into the pervasive influence of entrepreneurial thinking on modern identity, examining how individuals are increasingly encouraged to view themselves as self-managing enterprises. It explores the societal shift towards self-optimization, where personal success is measured by one's ability to adapt, innovate, and market oneself in a competitive environment. The book critically analyzes the implications of this mindset on personal freedom, social relationships, and the broader cultural landscape, questioning the sustainability and ethical dimensions of living life as a perpetual business venture.
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