April Dunford
April Dunford is a recognized expert in positioning and marketing strategy. She is known for her work in helping companies successfully position their products in the market. April is also the author of the book 'Obviously Awesome', which provides insights into effective product positioning.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
This insightful guide delves into the art of effective product positioning, offering a strategic framework to help businesses stand out in competitive markets. Through a blend of real-world examples and actionable advice, it emphasizes the importance of understanding customer perceptions and aligning them with a product's unique strengths. The book provides a step-by-step approach to crafting a compelling narrative that resonates with target audiences, ultimately driving growth and success by ensuring that products are not just seen, but truly understood and valued.
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2. Sales Pitch
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