Obviously Awesome by April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
This insightful guide delves into the art of effective product positioning, offering a strategic framework to help businesses stand out in competitive markets. Through a blend of real-world examples and actionable advice, it emphasizes the importance of understanding customer perceptions and aligning them with a product's unique strengths. The book provides a step-by-step approach to crafting a compelling narrative that resonates with target audiences, ultimately driving growth and success by ensuring that products are not just seen, but truly understood and valued.
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Bookshop.org
- Published
- 2019
- Nationality
- Unknown
- Length
- Short
- Pages
- 200-250
- Original Language
- English
- Avg User Rating
-
(4.5)
- Alternate Titles
- None
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