This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. The Want Makers

   

   An inside look at the global advertising industry, tracing how agencies, researchers, and media planners manufacture desire, shape brands, and influence elections as well as everyday purchases. Drawing on case studies and on-the-ground reporting, it reveals the mechanics of market research, targeting, and creative strategy, the rise of multinational agencies and celebrity creatives, and the spread of consumerism into new markets and to children. It also probes the uneasy ethics of persuasion, the politics of regulatory battles, and the cultural consequences of a system built to keep people perpetually wanting more.

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