The Want Makers by Eric Clark
An inside look at the global advertising industry, tracing how agencies, researchers, and media planners manufacture desire, shape brands, and influence elections as well as everyday purchases. Drawing on case studies and on-the-ground reporting, it reveals the mechanics of market research, targeting, and creative strategy, the rise of multinational agencies and celebrity creatives, and the spread of consumerism into new markets and to children. It also probes the uneasy ethics of persuasion, the politics of regulatory battles, and the cultural consequences of a system built to keep people perpetually wanting more.
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- Published
- 1988
- Nationality
- British
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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