Weimer Snijders
Dutch marketing strategist and author, best known as the editor of Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health and for promoting evidence-based approaches to brand growth and marketing effectiveness.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Eat Your Greens
Fact-Based Thinking to Improve Your Brand's Health
A collection of evidence-based essays from leading marketing thinkers that challenge industry myths and encourage rigorous, data-led decision making. It distills research on how brands really grow—emphasizing penetration over loyalty, the power of distinctiveness, and the importance of mental and physical availability—while advocating a balanced strategy between long-term brand building and short-term activation, better measurement, and practical frameworks to improve marketing effectiveness.