Eat Your Greens by Weimer Snijders
Fact-Based Thinking to Improve Your Brand's Health
A collection of evidence-based essays from leading marketing thinkers that challenge industry myths and encourage rigorous, data-led decision making. It distills research on how brands really grow—emphasizing penetration over loyalty, the power of distinctiveness, and the importance of mental and physical availability—while advocating a balanced strategy between long-term brand building and short-term activation, better measurement, and practical frameworks to improve marketing effectiveness.
- Published
- 2018
- Nationality
- British
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
- No ratings yet
- Alternate Titles
- None
This book is not currently on any lists.