John Sculley
American businessman and author, best known as Apple’s CEO from 1983 to 1993 after serving as President of Pepsi-Cola. He has written business and leadership books, including co-authoring "Odyssey: Pepsi to Apple," and is active as an investor and advisor in technology and healthcare.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Odyssey
Pepsi to Apple
An executive memoir tracing a marketer’s rise at Pepsi, the creation of the famous Pepsi Challenge, and a leap to Apple to help guide the company through the Macintosh era. It captures the exhilaration of breakthrough advertising and product launches, the internal power struggles with a visionary cofounder and the boardroom decisions that reshaped the company, while distilling practical lessons on branding, leadership, and the emerging future of personal computing and information-driven business.
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