Odyssey by John Sculley
Pepsi to Apple
An executive memoir tracing a marketer’s rise at Pepsi, the creation of the famous Pepsi Challenge, and a leap to Apple to help guide the company through the Macintosh era. It captures the exhilaration of breakthrough advertising and product launches, the internal power struggles with a visionary cofounder and the boardroom decisions that reshaped the company, while distilling practical lessons on branding, leadership, and the emerging future of personal computing and information-driven business.
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- Published
- 1987
- Nationality
- American
- Length
- Moderate
- Pages
- 432-448
- Original Language
- English
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- Alternate Titles
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