Joe Polish
American entrepreneur, marketer, and author; founder of Genius Network and Piranha Marketing; host of the I Love Marketing podcast; author of "What’s In It for Them?" and advocate for addiction recovery through Genius Recovery.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. What's In It For Them?
Nine Genius Networking Principles to Get What You Want by Helping Others Get What They Want
A practical guide to building meaningful relationships by putting other people’s interests first. It offers actionable principles for leading with generosity, earning trust, making thoughtful introductions, and following up in ways that create genuine value without expectation. Readers learn how to identify aligned people, set boundaries with takers, and turn service into win‑win opportunities, referrals, and long-term collaborations that feel easy, lucrative, and fun rather than draining.
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