What's In It For Them? by Joe Polish

Nine Genius Networking Principles to Get What You Want by Helping Others Get What They Want

A practical guide to building meaningful relationships by putting other people’s interests first. It offers actionable principles for leading with generosity, earning trust, making thoughtful introductions, and following up in ways that create genuine value without expectation. Readers learn how to identify aligned people, set boundaries with takers, and turn service into win‑win opportunities, referrals, and long-term collaborations that feel easy, lucrative, and fun rather than draining.

Purchase from Bookshop.org