Michael S. Sitrick
American public relations executive and author, founder and chairman of Sitrick And Company, known for high-profile crisis management and media strategy; author of Spin!: How to Turn the Power of the Press to Your Advantage.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. The Fixer
Secrets for Saving Your Reputation in the Age of Viral Media
A veteran crisis manager pulls back the curtain on high-stakes reputation defense, using vivid real-world cases to show how to quickly assess the facts, craft a credible narrative, and synchronize legal and communications strategies. It lays out tactics for leveraging third-party validators, managing leaks, and harnessing (or neutralizing) social and traditional media, while warning against common missteps like slow responses, half-truths, and gratuitous apologies. The result is a practical playbook for executives, public figures, and organizations to prepare for, respond to, and rebound from reputational emergencies in an always-on news cycle.
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