The Fixer by Michael S. Sitrick
Secrets for Saving Your Reputation in the Age of Viral Media
A veteran crisis manager pulls back the curtain on high-stakes reputation defense, using vivid real-world cases to show how to quickly assess the facts, craft a credible narrative, and synchronize legal and communications strategies. It lays out tactics for leveraging third-party validators, managing leaks, and harnessing (or neutralizing) social and traditional media, while warning against common missteps like slow responses, half-truths, and gratuitous apologies. The result is a practical playbook for executives, public figures, and organizations to prepare for, respond to, and rebound from reputational emergencies in an always-on news cycle.
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- Nationality
- American
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- Original Language
- English
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