Dave Kurlan
American sales thought leader, speaker, and consultant; founder of Objective Management Group and Kurlan & Associates; author of the book "Baseline Selling" and the long-running blog "Understanding the Sales Force."
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Baseline Selling
How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball
Using a baseball diamond as a framework, this sales guide breaks the process into four bases: building trust and uncovering compelling reasons to buy, rigorously qualifying decision makers, budget, and timing, delivering tailored presentations, and closing cleanly at home plate. It emphasizes consultative questioning, milestone-based pipeline management, and disciplined debriefing to prevent premature demos, handle objections, and boost win rates, offering practical tools, examples, and coaching tips for everyday selling.
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2. Baseline Selling How To Become A Sales Superstar By Using What You Already Know About The Game Of Baseball
How To Become A Sales Superstar By Using What You Already Know About The Game Of Baseball
A practical sales guide that uses baseball metaphors to present a repeatable, pipeline-driven selling methodology; it teaches how to qualify prospects, map decision-makers, uncover true needs and buying criteria, and manage opportunities with disciplined plays, metrics, and forecasting to increase consistency, close rates, and overall sales effectiveness.
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