Yoram Jerry Wind
Israeli-American marketing scholar and longtime Wharton School professor, known for influential work in marketing strategy and segmentation; co-author of books such as The Power of Impossible Thinking and Competing in a Flat World; founder of Wharton’s SEI Center and co-founder of the Wharton Future of Advertising program.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.