Yoram Jerry Wind
Israeli-American marketing scholar and longtime Wharton School professor, known for influential work in marketing strategy and segmentation; co-author of books such as The Power of Impossible Thinking and Competing in a Flat World; founder of Wharton’s SEI Center and co-founder of the Wharton Future of Advertising program.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Beyond Advertising
Creating Value Through All Customer Touchpoints
A manifesto for transforming marketing from interruptive messages to meaningful, value-creating experiences across every customer touchpoint. It outlines principles and a practical framework for co-creating with customers and partners, responsibly leveraging data and technology, and organizing the enterprise around relevance, trust, and utility. Through case studies, it shows how to move from campaigns to platforms and from persuasion to participation, while measuring impact across customers, employees, and society. The aim is sustainable growth built on long-term relationships rather than ever-louder ads.