Allen Gannett

Allen Gannett is an American author, entrepreneur, and speaker best known for his book The Creative Curve (2018). He founded the marketing analytics company TrackMaven and focuses on the intersection of creativity, storytelling, and data-driven marketing.

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. The Creative Curve

    How to Develop the Right Idea, at the Right Time

    A data-driven exploration of how creative success follows a predictable pattern, arguing that creativity is a learnable skill rather than a lightning bolt. It identifies the sweet spot where familiarity meets novelty and outlines four practices—intense consumption, strategic imitation, supportive creative communities, and rapid iteration—to consistently generate and refine ideas. Drawing on psychology, market research, and case studies across music, food, and technology, it shows how to time trends, gather feedback, and increase the odds of producing work that resonates widely.

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