Lee LeFever

American author and entrepreneur, co-founder of Common Craft and a pioneer of explainer videos; author of The Art of Explanation and Big Enough.

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. The Art Of Explanation Making Your Ideas, Products And Services Easier To Understand

    Making Your Ideas, Products, and Services Easier to Understand

    A practical guide to turning complex ideas into clear, memorable messages, this book teaches readers to think like explainers by focusing on audience needs, building context, and overcoming the curse of knowledge. It offers a simple, repeatable structure—start with why it matters, clarify what it is, show how it works, and outline what to do next—supported by stories, analogies, and concise visuals. With checklists, examples, and tips for avoiding jargon, it helps professionals in business, education, and marketing craft explanations that drive understanding and action.

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