David Meerman Scott

American marketing strategist, speaker, and author best known for The New Rules of Marketing & PR; writes and speaks on real-time marketing, online PR, and inbound marketing.

Books

Ranked Books All Books

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. The New Rules Of Marketing & Pr

    How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
    Cover of 'The New Rules Of Marketing & Pr' by David Meerman Scott

    A practical guide that explains how to reach and engage buyers directly through online channels—blogs, social media, news releases and content—by creating valuable, targeted material to attract audiences rather than interrupting them with traditional advertising; it emphasizes speed, real‑time communication, measurement and relationship-building, and provides tactics and case studies for using inbound marketing and modern PR to generate leads, grow visibility and convert prospects into customers.

    Purchase from Bookshop.org