This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. Hey Whipple, Squeeze This

   A Guide to Creating Great Ads

   

   A witty, practical guide for advertising creatives that blends real-world anecdotes with no-nonsense lessons on copywriting, concept development, design and storytelling; it emphasizes putting the consumer first, avoiding cliché, solving problems rather than showing off, and managing client relationships, while offering actionable techniques for generating, refining and presenting ideas to make ads both memorable and effective.

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