Hey Whipple, Squeeze This by Luke Sullivan
A Guide to Creating Great Ads
A witty, practical guide for advertising creatives that blends real-world anecdotes with no-nonsense lessons on copywriting, concept development, design and storytelling; it emphasizes putting the consumer first, avoiding cliché, solving problems rather than showing off, and managing client relationships, while offering actionable techniques for generating, refining and presenting ideas to make ads both memorable and effective.
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- Published
- 1998
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(5.0)
- Alternate Titles
- None
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