Naohiro Matsumura
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Shikake
This book presents a Japanese approach to behavioral design that uses small, intentional triggers and subtle environmental or product changes to steer people toward desired actions. It combines a clear framework with real-world case studies from retail, public spaces and product design, offering practical steps for identifying opportunities, designing low-cost interventions, testing outcomes, and scaling successful solutions while addressing ethical considerations. The emphasis is on achieving meaningful behavior change through simple, scalable mechanisms that integrate into everyday life and business.
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