Shikake by Naohiro Matsumura
This book presents a Japanese approach to behavioral design that uses small, intentional triggers and subtle environmental or product changes to steer people toward desired actions. It combines a clear framework with real-world case studies from retail, public spaces and product design, offering practical steps for identifying opportunities, designing low-cost interventions, testing outcomes, and scaling successful solutions while addressing ethical considerations. The emphasis is on achieving meaningful behavior change through simple, scalable mechanisms that integrate into everyday life and business.
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