Invisible Influence by Jonah Berger
The Hidden Forces that Shape Behavior
This insightful exploration delves into the subtle yet powerful forces that shape our decisions and behaviors, often without our conscious awareness. It uncovers the myriad ways in which social influences, from peer pressure to cultural norms, guide our choices in everything from the clothes we wear to the products we buy. By examining real-world examples and scientific studies, the book reveals how understanding these invisible influences can empower individuals to make more informed decisions and harness the power of social dynamics to drive change and innovation.
Purchase from
Bookshop.org
- Published
- 2016
- Nationality
- American
- Length
- Medium
- Pages
- 272
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
This book is not currently on any lists.