No Logo by Naomi Klein
Taking Aim at the Brand Bullies
This book explores the negative effects of corporate branding and globalization. It critiques the marketing strategies of large corporations, arguing that they exploit workers and manipulate consumers. The author also discusses how these corporations have a significant influence on culture and public space. The book suggests that consumer activism and grassroots movements can serve as effective counter-forces to corporate power.
The 2183rd greatest book of all time
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- Published
- 1999
- Nationality
- Canadian
- Length
- Moderate
- Pages
- 490
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
If you're interested in seeing the ranking details on this book go here
This book is on the following 7 lists:
- 50th on The 100 Best Books of the Decade(2000) (Times)
- 100 Great Narrative Nonfiction Books (The Electric Typewriter)
- 50 Best Cult Books (Telegraph)
- 50 Books That Defined Their Era (Guardian)
- Books of the Decade (The Guardian)
- The 100 Best Nonfiction Books of All Time (The Guardian)
- Time Magazine's All-TIME 100 Best Non-Fiction Books (Time Magazine)