Blockbusters by Anita Elberse
Why Big Hits – and Big Risks – Are the Future of the Entertainment Business
This insightful book delves into the strategies behind the entertainment industry's biggest hits, exploring why investing heavily in a few high-potential projects often yields greater returns than spreading resources across numerous smaller ventures. Through a series of case studies and expert analysis, it reveals how this blockbuster strategy is not only prevalent in movies and music but also in sports and publishing, challenging the conventional wisdom of diversification. The narrative underscores the importance of calculated risk-taking, star power, and strategic marketing in creating cultural phenomena that captivate audiences worldwide.
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- Published
- 2013
- Nationality
- Unknown
- Length
- Medium
- Pages
- 256-320
- Original Language
- English
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