Platform Scale by Sangeet Paul Choudary
How an Emerging Business Model Helps Startups Build Large Empires with Minimum Investment
A practical guide to designing and scaling platform businesses that orchestrate interactions between producers and consumers by leveraging network effects, data, and ecosystem governance. It contrasts platforms with traditional pipelines and explains how to solve the chicken-and-egg problem, build liquidity and trust, curate quality, and design matchmaking, pricing, and monetization. Frameworks, metrics, and case studies from leading marketplaces and social platforms show how to launch, grow, and defend platforms against disintermediation, multi-homing, and negative network effects.
- Published
- 2015
- Nationality
- Indian
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
- Avg User Rating
-
(4.0)
- Alternate Titles
- None
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