Ecommerce Analytics by Judah Phillips
Analyze and Improve the Impact of Your Digital Strategy
A practical, hands-on guide to measuring and improving digital commerce performance across the full customer lifecycle, from acquisition and onsite behavior to conversion, retention, and lifetime value. It defines essential metrics and KPIs, explains testing and experimentation, attribution, forecasting, and dashboarding, and shows how to operationalize analytics within marketing, product, and merchandising. Using clear frameworks and best practices, it helps teams turn data into trustworthy insights that drive growth, profitability, and better decision-making.
- Published
- 2013
- Nationality
- American
- Length
- Unknown
- Pages
- Unknown
- Original Language
- English
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- Alternate Titles
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